The cover image of the book "7 Biggest Mistakes that can cost over $1 when selling your business" by Kevin Murdock

Don’t sell yourself short.

Years of hard work building your business shouldn't end with you getting taken advantage of. Use the right process to avoid common, costly mistakes and maximize the value of your business when you sell.

Get Your Free Roadmap to Avoid the Biggest Rookie Mistakes:

How are most PE firms able double their money after buying a business?

It’s not that they’re magic, in fact, most are mediocre at best and still able to double their investment after purchasing from founders/owners. The reality is they have hard-won experience buying & selling businesses while most founder-owners and middle-market CEOs have little to none. You’d never approach a big sales opportunity unprepared, but too many business owners fail to prepare and run bad exit processes, leaving millions on the table to reward more experienced buyers.

Our firm was founded to help the people who have poured their blood sweat and tears into the hard work of building valuable business reap more of those rewards themselves rather than giving it away.

This free guide can help every business owner thinking of selling avoid the most common - and costly - mistakes.

Most business owners will eventually sell their business, and most have never done that before.

In fact, less than a third of businesses are handed down from the founders to the 2nd generation and less than 12% make it to the 3rd generation. While almost all businesses will eventually be sold to another party, few business owners have experience with selling their business.

The challenge is this: Most people make mistakes when doing something for the first time. But making a mistake when selling your business can be very costly. The purpose of this white paper is to share the 7 most common mistakes people make when selling their business so you can avoid them when selling your own business.

The 7 Mistakes You’ll Learn to Avoid:

  • #1

    The “Million-Dollar DIY Disaster”

  • #2

    The hidden trap that turns a dream exit into a fire sale

  • #3

    The “safe choice” that could be your costliest mistake

  • #4

    The seemingly innocent oversight that drives premium buyers away

  • #5

    The missing document that could double your valuation

  • #6

    A ticking time bomb that hides in plain sight

  • #7

    The meeting that can make (or break) your entire exit

“The way we see it the business owner has invested years, often decades, in creating the business and it is a shame if half the value is given away to the next buyer.”

Kevin Murdock
Founder, Growth & Exit Parners

Our founder

Our founder is Kevin Murdock. 

Kevin has been working with middle market business owners and their CEOs to accelerate growth and run them through successful exit processes.  He has helped clients grow by 10X in a year and helped others sell for 50% more than their investment banker’s valuation estimate at the start of the sales process.

Kevin has a unique background that enables him to develop strategic insights which drive profitable growth & lead to successful exits. 

In his career, he has been a professor of Strategy at Stanford Business School where he taught 1/3 of all Stanford MBAs the core Strategic Management course and did research on optimal contract design.  He evaluated over 1000 businesses to understand business strategies that deliver outsized performance.

He later joined McKinsey & Company where he led engagements on multi-billion-dollar M&A due diligence, lean operation improvements, strategic marketing, and ultimately was a leader in the North American Health Care practice and the global Business Building and Growth practice. 

He left McKinsey to buy a series of companies which he later sold via successful exits before founding Growth & Exit Partners LLC.

Run the Right Exit Process

You've spent years, maybe decades, building something extraordinary. Yet many owners walk away with less than half of what their business is truly worth. Don't let that be your story.

The difference between selling for what your business is worth and giving away half its value often comes down to knowing these 7 critical mistakes before you start your exit process, so you can run a better one.